The Asociación Chajulense Va’l Vaq Qujol was founded in 1988 by some 40 coffee farmers of the Chajul area Triángulo Ixil, Quiché. The organization obtained its legal status in 1990. At present, the organization has 1,662 active members, most of whom are coffee farmers. Its main goal is to “promote a sustainable development model that is environmentally sound, economically feasible, fair from a social point of view and appropriate from a cultural standpoint”. The organization is working in 56 communities of the Chajul, Nebaj, Cotzal and Chiantla areas.

Coffee is their main export market and the first exports began at the end of the 80’s and the beginning of the 90’s, expanding the fair trade opportunities through the FLO registration, as well as organic certification. 90% of the members produce certificed organic coffee and the remaining 10% are internally certificed as producing transitional organic coffee. The organization is not actively looking for new members, but accepts new ones if they are organic or if they have new, young plantations that have been run organically for at least one or two years. Their organic production now has an average yield of 22 quintals per hectare.

In 2006, Cooperative Coffees purchased one of the first containers of fair trade, organic coffee shipped to the US market from Chajul and increased to two containers in 2007.

The organization had attempted to diversify with other products such as cardamom, cheese, honey, and handicrafts but found that some projects could not be sustainable. At present, the organization is further developing and working with four projects: coffee, cardamom, bee honey and The Posada, which is a lodge for tourists and visitors.